2 min read
Winterizing Your Marketing Conversations
Winter is in many ways the middle of the marketing process for producers. Sales to make space at harvest and generate necessary cash flow have...
Farmer Marketing
1 min read
A golden opportunity for grain businesses to create a win/win/win
Phil Luce: Feb 22, 2022
High futures prices are offering an opportunity for growers and buyers of grain to achieve above average margins.
4 min read
Grain Origination: Buying Smart & Building Relationships
Part of my job at a country elevator was buying grain from farmers. I want to be completely clear that the vast majority of my interactions were...
2 min read
Fraud Mitigation in the Grain Industry: Webinar & Best Practices
According to recent statistics, financial fraud is on a significant upswing. Last year, 82% of businesses in the United States suffered an instance...
1 min read
Dealing with Special Requests from Your Farmer Customers
Sherry Lorton: Oct 16, 2019
How many times has a farmer come into your office and told you about some "great, new marketing alternative" that the guy down the street is...
1 min read
5 Guidelines for Great Grain Contract Offerings
Sherry Lorton: Sep 4, 2019
With so many different types of marketing alternatives available to farmers in the marketplace, how do you, at the grain elevator, decide on which...
4 min read
The Best Way for Farmers and Grain Elevators to "sell the carry"
A common refrain throughout my time and travels in the grain business is the concept of “selling the carry.” This is roundly regarded as a good thing...
4 min read
Positive Grain Marketing Services
Sherry Lorton: Jul 25, 2019
Farmers require two things from grain elevators to be able to market their crops successfully. They need access to the market and the means to...
4 min read
Tell Your Story Before Someone Else Does
Explain how you're the middle man, but everyone still wins.
2 min read
3 Skills to Master for Successful Grain Origination
Grain origination isn’t exactly easy. Successful grain origination programs take time and resources to develop. Since your ability to originate grain...