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News & Insights | Farmer Marketing

Buying Grain Intelligently and Building Farmer Relationships

Grain Origination: Buying Smart & Building Relationships

Posted by Tracy Henkel

Part of my job at a country elevator was buying grain from farmers.  I want to be completely clear that the vast majority of my interactions were positive.  Sure, some relationships were stronger ...

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Fraud Mitigation in the Grain Industry: Webinar & Best Practices

Posted by White Commercial Corporation

According to recent statistics, financial fraud is on a significant upswing. Last year, 82% of businesses in the United States suffered an instance of fraud, and 50% of those businesses lost money as ...

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Dealing with Special Requests from Your Farmer Customers

Posted by Sherry Lorton

How many times has a farmer come into your office and told you about some "great, new marketing alternative" that the guy down the street is offering... and wants to know why you're not?  This has ...

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5 Guidelines for Great Grain Contract Offerings

Posted by Sherry Lorton

With so many different types of marketing alternatives available to farmers in the marketplace, how do you, at the grain elevator, decide on which ones to offer?  We believe that if you stick to the ...

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The Best Way for Farmers and Grain Elevators to "sell the carry"

Posted by Jason Wheeler

A common refrain throughout my time and travels in the grain business is the concept of “selling the carry.” This is roundly regarded as a good thing to do whether you’re a farmer, elevator, ...

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Positive Grain Marketing Services

Posted by Sherry Lorton

Farmers require two things from grain elevators to be able to market their crops successfully.  They need access to the market and the means to capture profitable sales opportunities when they occur. ...

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Tell Your Story Before Someone Else Does

Posted by Tracy Henkel

Explain how you're the middle man, but everyone still wins. 

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3 Skills to Master for Successful Grain Origination

Posted by Kelli Frazier

Grain origination isn’t exactly easy. Successful grain origination programs take time and resources to develop. Since your ability to originate grain has a direct impact on your bottom line, it’s ...

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Plug the Leak & Build Higher Sides

Posted by Roger Gattis

On the farm, you’re likely never very far off from having to plug the next leak. The tire on the planter, the head gasket on the service truck or that hydraulic hose on the tractor; it seems like ...

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5 Essential Habits of Farm Marketing

Posted by Scott Hardy

The word habits has sort of a negative connotation.  We could make long list of negative habits.  What pops into your head when you think of good habits? Exercise and brushing your teeth?  Developing ...

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