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Farm Marketing: The 5 Steps You Must Take Today
If there is anything that the past several seasons of farming has taught us, it’s that there is indeed nothing new under the sun. Looking back, the...
Winter is in many ways the middle of the marketing process for producers. Sales to make space at harvest and generate necessary cash flow have already happened and the remaining bushels will be sold either out of necessity (as in, more cash flow) or as part of a marketing plan. It is at this stage of the marketing process that you can have some your most meaningful marketing discussions. Here are a few talking points to consider:
There is a lot of stuff happening in the world to impact prices
It’s easy to build a case for higher prices - and it’s equally as easy to build a case for lower prices. Fact: NOBODY KNOWS FOR SURE! This uncertainty is stressful and can be a huge distraction but there is no opportunity without uncertainty. A strong written plan with specific price targets will take away some of the emotional impact of volatility and give you a higher probability of seizing opportunity when it occurs.
These points hold true for both getting rid of the rest of old crop and getting started on new crop sales. Selling based on profitability is NEVER a bad idea. Staying disciplined when making sales like this is not easy, but it does lead to long term success. Using targets or firm offers to keep in front of the market and make that next sale is the best way to achieve success in your marketing.
When it’s cold and nasty out, it’s the best time to spend getting your marketing plans together and get those targets in.
1 min read
If there is anything that the past several seasons of farming has taught us, it’s that there is indeed nothing new under the sun. Looking back, the...
1 min read
It seems like each crop year that comes around brings new types of contracts with new promises. Of course, the years of low prices that make it...
This time of year, with football games aplenty, basketball games on 27 out of 32 channels, and baseball just around the corner, inspires this simple...