1 min read
Black Bears, Yellow Corn, and Grain Marketing Hibernation
Resisting the urge to float the current of all things holly and jolly, I have found a more unique, if not better, analogy for describing some of our...
Farmer Marketing (3)
1 min read
Using the Profit Talk In Your Grain Origination Program
Sherry Lorton: Dec 2, 2014
The typical discussion that occurs with a farmer at the elevator or coffee shop centers a lot around price.
2 min read
5 Grain Origination Reasons to Have the Minimum Price Discussion
By this point in the harvest season, the writing on the wall has become the chicken coming home to roost. That is, this massive crop that kept all...
3 min read
Farm Marketing: Guide To Minimum Price Contracts
Understanding the idea of Minimum Price Contracts
3 min read
4 Farm Marketing Pitfalls to Avoid For the 2014 Crop
We all know what’s happening this year: across much of the country, we are staring down the barrel of a bumper crop of both corn and soybeans....
1 min read
The Forgotten Farm Marketing Alternative
Sherry Lorton: Jul 15, 2014
The emotions of farmers have run the gamut these last two months as they sat in disbelief watching new crop prices plummet. For many it was a feeling...
1 min read
Guest Farm Marketing Blog: Planning? We’re Talking About Planning?
Several years ago basketball star Allen Iverson was conducting an interview and was asked a question about a disagreement between himself and his...
5 min read
3 Myths of Basis In Farm Marketing
Sherry Lorton: Jun 10, 2014
I want to initiate a Public Relations Campaign within the farming community to get BASIS the respect and understanding it deserves.