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boat on a sandbar

3 min read

What a Boating Trip Gone Wrong Taught Me About Preparedness (In the Grain Business and In Life)

A few weeks ago, a normal afternoon on the water turned into one of the most sobering experiences of my life. We had friends in town and took the boat out to the sandbar here in Stuart. It was a quiet Monday; the tide was coming in, and a strong...

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4 cents

3 min read

The Four Cent Merchandising Challenge: Where Can Your Elevator Find Four More Cents?

What could four cents change at your elevator? When you look at what actually reaches the bottom line, the answer might surprise you.

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1 min read

The Quiet Superpower We See Every Day

At WCC, we witness a superpower at work every day, and it is surprisingly simple: discipline.

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1 min read

Respect the Market. Trust the Discipline.

Most grain businesses do not fail because of one catastrophic decision.

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1 min read

Why Great Merchandising Is Never Accidental

In grain merchandising, success rarely comes from a single great trade or one perfectly timed market move. The strongest merchandising programs are...

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2 min read

Does Your Elevator Make the Grade?

Why the Fixed Charge Coverage Ratio Matters in the Grain Industry

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3 min read

A Better Way to Think About Basis: Building Stronger Partnerships Between Farms and Elevators

As agriculture continues to evolve, many large farming operations are increasingly working alongside commercial elevators in more integrated ways....

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2 min read

Spring Grain Marketing: Are You Asking Farmers the Right Questions?

Spring is when grain marketing conversations start to matter most.

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1 min read

Night of the Living Dead Contracts

Every time a few years of high prices are followed by a few years of lower prices, grain origination reaches a tipping point where we start to hear a...

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1 min read

6 Characteristics that Successful Grain Businesses Have in Common

We’re fortunate to observe grain companies over long periods of time. While they differ in geography, structure, scale, crop mix, and...

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