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THE ART OF GRAIN MERCHANDISING
The grain industry's premier text on the skills of basis trading.
Sherry Lorton and White Commercial founder Don White share the expertise of people who actively merchandise grain and are making a real difference in their businesses and communities.
Learn the skills to:
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Capture opportunities
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Increase margins
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Build a profitable grain business
$100 +S/H
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Table of Contents
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Section One: Core Skills of Basis Trading
- Chapter 1 - An Overview of Grain Merchandising
- Chapter 2 - Basis Fundamentals
- Chapter 3 - Turning Basis into Money
- Chapter 4 - Getting Familiar with Your Local Basis
- Chapter 5 - Routines and Disciplines of Merchandising
- Chapter 6 - Merchandising the Complete Season
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Section Two: Confident Selling
- Chapter 7 - Identifying Profitable Selling Opportunities
- Chapter 8 - Positive Actions that Capture Good Sales
- Chapter 9 - Decisions that Come After the Sale is Made
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Section Three: Proactive Spreading
- Chapter 10 - The Spread's Connection to the Basis
- Chapter 11 - Managing Spreads in a Long-the-Basis Environment
- Chapter 12 - Managing Spreads in a Short-the-Basis Environment
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Section Four: Outstanding Customer Service
- Chapter 13 - The Value of Positive Marketing Services
- Chapter 14 - Offering Fair & Competitive Prices
- Chapter 15 - Addressing the Desire to Stay-in-the-Market
- Chapter 16 - Dealing with Non-Delivery
- Chapter 17 - Actions that Hinder Farmers' Marketing Efforts
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Section Five: Merchandising for All Environments
- Chapter 18 - The Rhythm & Balance of Merchandising
- Chapter 19 - Making the Most of Your Financial Resources
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Appendices: Routines & Processes of Merchandising
- Understanding the Futures Market
- Mechanics of Building Basis Charts
- Daily Hedging Routines
- Methods for Tracking Positions
- Basic Grain Accounting for Hedge Accounts
- Tools that Aid in Your Selling Decisions
- Tools that Aid in Margin Evaluation
- Tools that Aid in Your Spreading Decisions
- Grain Origination Tools
- Documenting the Trade & Managing Counterparty Default
"I worked at a university and I saw a book title, The Art of Grain Merchandising. Well, what's that? How's that different from trading? I sat down and started reading it and I still remember where I was because I couldn't put it down. I was just so excited because it really was so positive. It showed how a grain elevator could have repeatable income, steady income and do great things."