Sherry Lorton

Sherry joined WCC in 1978 where she learned the skills of merchandising by working alongside some of the best merchants in the business. She has since authored/coauthored several books, including "The Art of Grain Merchandising", and developed an extensive line of educational programs and materials on grain merchandising for the industry, including the only Grain Certification Course in the industry.

2 min read

5 Disciplines of Merchandising that Stand the Test of Time

When you see what appear to be good, well-established, long-standing companies suddenly fall apart it makes you wonder.  How do good businesses go bad?  When you take a close look at companies that get into trouble, there tends to be a common...

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rules

1 min read

The Basis Trader's Rules

I ran across this in my favorites folder the other day.  I thought it a worthy reminder of how being successful in the grain elevator business is...

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blog image - special requests

1 min read

Dealing with Special Requests from Your Farmer Customers

How many times has a farmer come into your office and told you about some "great, new marketing alternative" that the guy down the street is...

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blog version harvest trucks

2 min read

The Consequences of Paying Too Much At Harvest

Competition is the driving forces that determines a fair and equitable price.  For the most part, your cash price to producers is based on your best...

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blog image contract guidelines

1 min read

5 Guidelines for Great Grain Contract Offerings

With so many different types of marketing alternatives available to farmers in the marketplace, how do you, at the grain elevator, decide on which...

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5_Ways_Hand_Shake

4 min read

Positive Grain Marketing Services

Farmers require two things from grain elevators to be able to market their crops successfully.  They need access to the market and the means to...

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5_step_plan

2 min read

5 Merchandising Disciplines that Stand the Test of Time

When you see what appear to be good, well-established, long-standing companies suddenly fall apart it makes you wonder: 

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mushrooms_4b2c783421b2f_hires.jpg

4 min read

No One Wants To Be A Mushroom

In our last Grain Accounting class the discussion turned to the importance of having a good banking relationship. A lender in the meeting made the...

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2 min read

5 Disciplines of Grain Merchandising that Stand the Test of Time

When you see what appear to be good, well-established, long-standing companies suddenly fall apart it makes you wonder.  How do good businesses go...

Read More