1 min read
The Quiet Superpower We See Every Day
At WCC, we witness a superpower at work every day, and it is surprisingly simple: discipline.
Grain Elevator
1 min read
Respect the Market. Trust the Discipline.
Most grain businesses do not fail because of one catastrophic decision.
1 min read
Why Great Merchandising Is Never Accidental
In grain merchandising, success rarely comes from a single great trade or one perfectly timed market move. The strongest merchandising programs are...
3 min read
A Better Way to Think About Basis: Building Stronger Partnerships Between Farms and Elevators
As agriculture continues to evolve, many large farming operations are increasingly working alongside commercial elevators in more integrated ways....
1 min read
Is the Grain Elevator Business Model Broken?
Let Me Give Away the Ending: No Despite years of articles predicting the irrelevance of the country elevator, it continues to be an important part of...
4 min read
Merchandising: What's the Worst that Could Happen?
As the season of fall harvest planning is upon us, let us take a moment to review the idea, and the reality, of the importance of having a grain flow...
2 min read
28 Ways to Know You're Married to a Grain Merchandiser
Being a grain merchandiser can be a pretty lonely existence. There just aren't that many people on the planet that truly understand what a grain...