2 min read
Preparing for the Grain Merchandising Inevitable: Part 2
Sherry Lorton: Jan 27, 2015
Planning with a Purpose
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Sherry Lorton: Jan 27, 2015
2 min read
Preparing for the Grain Merchandising Inevitable: Part 1
Sherry Lorton: Jan 20, 2015
It is winter and the grain elevator is abuzz with activity . . . you have old crop bushels to empty out of the bin, grain to move off the farm, and...
4 min read
8 Grain Elevator Policies That Hurt Profitability
Over the last decade of traveling the country and visiting with grain elevator managers and merchandisers, I’ve seen and heard some pretty amazing...
2 min read
The Grain Merchandiser and the End User: Who is the Customer?
When you, the grain merchandiser, think in terms of the buyer/user being your customer – rather than you being his customer – it puts a different...
2 min read
Making a Game Plan for Farm Marketing
This time of year, with football games aplenty, basketball games on 27 out of 32 channels, and baseball just around the corner, inspires this simple...
1 min read
Black Bears, Yellow Corn, and Grain Marketing Hibernation
Resisting the urge to float the current of all things holly and jolly, I have found a more unique, if not better, analogy for describing some of our...
1 min read
Using the Profit Talk In Your Grain Origination Program
Sherry Lorton: Dec 2, 2014
The typical discussion that occurs with a farmer at the elevator or coffee shop centers a lot around price.
1 min read
10 Ways for Grain Merchandisers to Make Better Forward Sales
Sherry Lorton: Nov 18, 2014
One of the greatest weapons in a grain merchandiser's arsenal can be making deferred basis sales. It can be a great way to reduce basis risk, reduce...
2 min read
Is Your Grain Merchandising Program an Activist or a Pacifist?
Despite just wrapping up an intense and at times nauseating, campaign season, I am not referring to politics here. Another way of phrasing this...
2 min read
Basis and Futures: Two Beasts with One Burden
Simply stated, the shared burden of both the basis and futures is to move grain. When these signals are interpreted correctly, this task is...