Sherry Lorton

Sherry joined WCC in 1978 where she learned the skills of merchandising by working alongside some of the best merchants in the business. She has since authored/coauthored several books, including "The Art of Grain Merchandising", and developed an extensive line of educational programs and materials on grain merchandising for the industry, including the only Grain Certification Course in the industry.

1 min read

The Most Effective & Simple Grain Origination Strategy There Is

Picture of Sherry Lorton Sherry Lorton: Jun 3, 2014

The typical grain marketing discussion that occurs with a farmer at the elevator or coffee shop centers a lot around price. What are prices doing? Where are they going? Why is the market doing what it’s doing? You can talk hours about the subject...

Grain Origination
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3 min read

The Art of Grain Merchandising

Picture of Sherry Lorton Sherry Lorton: May 23, 2014

People often ask why they should read this book and the answer is quite simple, because merchandising skills changes people’s lives. You may think...

Grain Merchandising
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