Sherry Lorton

Sherry joined WCC in 1978 where she learned the skills of merchandising by working alongside some of the best merchants in the business. She has since authored/coauthored several books, including "The Art of Grain Merchandising", and developed an extensive line of educational programs and materials on grain merchandising for the industry, including the only Grain Certification Course in the industry.

2 min read

Preparing for the Grain Merchandising Inevitable: Part 2

Planning with a Purpose

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2 min read

Preparing for the Grain Merchandising Inevitable: Part 1

It is winter and the grain elevator is abuzz with activity . . . you have old crop bushels to empty out of the bin, grain to move off the farm, and...

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1 min read

Using the Profit Talk In Your Grain Origination Program

The typical discussion that occurs with a farmer at the elevator or coffee shop centers a lot around price.

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1 min read

10 Ways for Grain Merchandisers to Make Better Forward Sales

One of the greatest weapons in a grain merchandiser's arsenal can be making deferred basis sales. It can be a great way to reduce basis risk, reduce...

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2 min read

Why the Best Accountants in the Grain Business Think Like a Merchandiser

As the Controller, CFO or CPA responsible for producing financial statements for your company’s grain division, do you sometimes feel that you are...

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1 min read

The Forgotten Farm Marketing Alternative

The emotions of farmers have run the gamut these last two months as they sat in disbelief watching new crop prices plummet.  For many it was a...
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Basis Example

5 min read

3 Myths of Basis In Farm Marketing

I want to initiate a Public Relations Campaign within the farming community to get BASIS the respect and understanding it deserves.

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1 min read

The Most Effective & Simple Grain Origination Strategy There Is

The typical grain marketing discussion that occurs with a farmer at the elevator or coffee shop centers a lot around price. 

            What are...

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3 min read

The Art of Grain Merchandising

People often ask why they should read this book and the answer is quite simple, because merchandising skills changes people’s lives.

You may think...

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