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There is a
new sheriff in town . . . it’s called a demand market. AG is
IN. The public is “throwing money at agriculture” and we need
to put ourselves in a position to capture the opportunity
associated
with it.
Thinking
outside the box and staying in control of your business will be
critical to catching these dollars.
There are
ways to bring control, consistency and profitability into your
business. It is a matter of practicing “Control
Based Merchandising.”
Control
relates to:
Generating profitable merchandising margins
Actively identifying and pursuing basis opportunities in ALL
environments.
Managing cash flow (and the interest bills that go with it)
Control Based Merchandising
is a program that involves prudent planning, fiscal management,
and building strong relationships with your producers, users and
bankers.
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