There is a new sheriff in town . . . it’s called a demand market.  AG is IN.  The public is “throwing money at agriculture” and we need to put ourselves in a position to capture the opportunity associated with it. 

Thinking outside the box and staying in control of your business will be critical to catching these dollars.

There are ways to bring control, consistency and profitability into your business.  It is a matter of practicing “Control Based Merchandising.”

Control relates to:
    Generating profitable merchandising margins
    Actively identifying and pursuing basis opportunities in ALL environments.
    Managing cash flow (and the interest bills that go with it) 

Control Based Merchandising is a program that involves prudent planning, fiscal management, and building strong relationships with your producers, users and bankers.

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