---
title: The Elevator's Cut Podcast | Grain Merchandising
description: Grain Merchandising | The grain merchandisers podcast where Roger and Jason, of White Commercial, capture the big topics and challenges of the grain industry with humor, pragmatism, and simplicity. With a few decades of combined experience in the basis trading, brokerage, and farm marketing spheres, they use their experiences and knowledge of their area of the grain business to shed some light on what they can, and debunk some myths and exaggerations that exist in the grain industry.
---

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# The Elevator's Cut Podcast | Grain Merchandising

## [5 Anchors of Successful Merchandising - Anchor 1](https://www.whitecommercial.com/the-elevators-cut-podcast/5-anchors-of-successful-merchandising-anchor-1)

Posted by [Jason & Roger](https://www.whitecommercial.com/the-elevators-cut-podcast/author/jason-roger)

Successful grain traders have a few key things in common. This episode explores one of those: Identifying opportunity in your trade area and beyond. We discuss the subtle things that go along with ...

[Read More](https://www.whitecommercial.com/the-elevators-cut-podcast/5-anchors-of-successful-merchandising-anchor-1)

## [Welcome to The Elevator's Cut - An Introduction](https://www.whitecommercial.com/the-elevators-cut-podcast/the-elevators-cut-test-post-1)

Posted by [Jason & Roger](https://www.whitecommercial.com/the-elevators-cut-podcast/author/jason-roger)

An introductory episode of The Elevator's Cut where Roger and Jason capture the big topics and challenges of the grain industry with humor, pragmatism, and simplicity. With a few decades of combined ...

[Read More](https://www.whitecommercial.com/the-elevators-cut-podcast/the-elevators-cut-test-post-1)

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