We’re Pleased to Meet You
White Commercial is known in the industry for having an exceptional team of grain merchandising and agri-business industry experts.
We’re experienced, dedicated and authentic. We know you by name, not account number. You receive friendly, accurate and efficient service from folks who are truly interested in building a long-term relationship with your company.
In addition, we take pride in being part of an industry that creates economic growth in rural America and helps feed the growing population of our planet.
On the WCC team since: 1981
Favorite part of the job: Getting together and sharing experiences with our family of participants
Before I came to WCC I: Worked on the trading floor of the Chicago Board of Trade
Other interests: Family, travel, reading and sports
Something else about you: Interested in learning a second language
John and his wife Eileen live in Palm City, Florida near their two grown sons, daughters in law, and grandchildren. John had the privilege of meeting Don White in the 1970s and it was a turning point in his life. Don took John under his wing and taught him how to teach, learn and inspire those who wanted to make a difference. John believes that planning for successful business transition is one of the most important things many people will ever do and is passionate about getting people together to dream, plan, and act on a business succession plan. He also makes a mean paella.
On the WCC team since: 1995
Favorite part of the job: Collecting and sharing great ideas about grain trading
Before I came to WCC I: Did homework, mowed lawns, bussed tables, stocked groceries – I’ve been here since I was 19 years old
Other interests: Traveling with my family, being just okay at a few different musical instruments, training and competing in Brazilian jiu jitsu
Something else about you: I believe that communication is one of the most difficult things that any person ever attempts – and that it’s worth working hard to get good at it
Phil, his wife Yolanda, and their daughter Natasha live in Palm City, Florida. After being lucky enough to be introduced to basis trading at a young age, he is overjoyed to spend his time helping WCC customers grow their skills in it and collect their great ideas to pass on to the rest of the WCC family. He has a lot of pet peeves about grammar and punctuation but he’s getting over them.
On the WCC team since: 2004
Favorite part of the job: Having the privilege to work alongside the brightest minds in the grain industry
Before I came to WCC I: Worked for Rosenthal Collins Group in Chicago
Other interests: Spending time outdoors with family and friends; attending college football games (go Gators!) and traveling
Something else about you: Started to enjoy running as a form of workout - until it caused a broken foot. Having second thoughts now…
Brad and Tiffany Sellick and their three kids Jaxson, Addison, and Bodie live in Palm City, Florida. When he’s not keeping things at WCC running smoothly, you’ll likely find Brad at a youth sports event or out on the boat with his family. He’s one of the rare native Floridians and a brief attempt to live up north convinced him that he is a thin-blooded swamp creature who is now back where he belongs.
On the WCC team since: 1978
Favorite part of the job: Hanging around people in the grain business, finding new ways to engage people in learning and applying the skills of basis trading, and seeing the positive impact it has on their lives
Before I came to WCC I: I was fortunate enough to be hired by Don White while still in high school. He put me in situations that really challenged me to “be all you can be” (as the saying goes). I can’t imagine having done anything else.
Other interests: Hanging with Ray and my 4-legged kids on the boat and my love/hate relationship with the golf course
Sherry and her husband Ray share their home in Stuart, Florida with doodle dogs Emma and CC. If you don’t find them at home, look for them all out on the boat. In addition to making WCCs online education resources unmatched in the industry, she literally wrote the book on basis trading. Her masterpiece The Art of Grain Merchandising can be found on hundreds of grain business desks. She’s always looking for new ways to educate the industry on buying, selling, spreading, tracking positions, and accounting. To top all that off, she can take notes in shorthand!
On the WCC team since: 1991
Favorite part of the job: Helping our customers help their customers
Before I came to WCC I: Managed the family grain elevator in Griswold, IA
Other interests: Smoking meat and golfing
Something else about you: I have served on our local school board for 25 years
Scott and his wife Peggy live in Griswold, Iowa where they raised their two grown daughters, Britney and Brooke. In addition to bringing new customers into the WCC family, Scott spends a lot of time helping our customers get better in all the facets of the grain business. He’s not afraid to put a lot of miles in to get the job done and his odometer proves that.
On the WCC team since: 2005
Favorite part of the job: Helping people in the grain business find ways to improve their businesses
Before I came to WCC I: Was in college. I worked all sorts of jobs to get through school including pizza delivery, home remodeling, grocery store clerk, and a summer internship at a WCC participant Co-op in Kansas including the 2004 wheat harvest.
Other interests: Coaching baseball and softball, cheering for the Razorbacks
Something else about you: I cohost a podcast about grain merchandising
Jason, his middle school sweetheart/wife Megan, and their kids Wyatt and MJ live in Raymore, Missouri. In addition to his extensive grain merchandising skills he is also a big advocate for U.S. rice production, milling, export, and basis trading, and has served that industry in multiple capacities. We’ve yet to find the sports trivia or sitcom quote scenario that he is not the master of.
On the WCC team since: 2017
Favorite part of the job: Passing on my knowledge and experiences to the next generation of basis traders, also farmer meetings - I love interacting with the farmers.
Before I came to WCC I: Worked in the grain business. My grain career started in 1986 dumping wheat trucks at the local Co-op Elevator in Halstead, KS. Over the next 20 years I was primarily involved in merchandising at the country elevator level. In 2004, I went to work for Agrex in Overland Park, KS. My duties the last three years there involved being General Manager of three shuttle loading facilities in Nebraska. I have experience in truck, rail, barge and vessel merchandising.
Other interests: All things food - I am a major foodie and will try anything. I have converted my basement into a café and serve free breakfast one Saturday a month to whoever wants to stop by. When I get outside, snorkeling and underwater photography are high on my list.
Something else about you: My wife Lisa and I enjoy running and are almost done with our quest of running a 5K in all 50 states.
Mike and his wife Lisa live in Spring Hill, Kansas. They have one son, one daughter, and five grandchildren. Joining the WCC team has allowed him to use his extensive experience in the grain business as a conduit to his passion for helping people. At certain times of year it’s hard to get him to stop talking about his backyard vegetable production. If you have a good restaurant in a rural area and want it promoted relentlessly to the whole world, he’s your guy.
On the WCC team since: 2017
Favorite part of the job: Connecting customers with people and resources so they can capture more opportunities to bring outside dollars into their communities.
Before I came to WCC I: Spent over 12 years at Rogers Grain, Inc. as operations manager, merchandiser and eventually managing the day-to-day operations. Additionally, I helped transition it from a traditional elevator to a value-added food-grade grain processing facility.
Other interests: Unplugging in the outdoors. Typically hiking, biking or just sitting around a fire enjoying some good music.
Something else about you: I am a pastor in my local congregation and enjoy collaborating with other local pastors to serve our communities.
Dwayne, his wife Kay, and their three children Beck, Greer, and Gray live in Covington, Ohio along with their bionic dog Crosby, regular dog Hugo, and cat Emma. Dwayne works to add new customers to the WCC family and help existing customers in all areas of the grain business. He is the forever winner of the WCC Epic Beard Award – until a new challenger steps up to contest the title.
On the WCC team since: 2014
Favorite part of the job: Witnessing those basis related “lightbulb moments” for folks learning about the grain merchandising business
Before I came to WCC I: Managed and merchandised for a cooperative elevator in Louisiana and a privately owned elevator in Kansas, all 12 seasons as a WCC participant
Other interests: Rail trail bicycling, reading historical nonfiction, and hiking with my family
Something else about you: Huge fan of rail travel
Roger and his wife Savanna live in Lenexa, Kansas with their two daughters, Maizie and Emery. Roger’s passion for the grain business and inborn love of both people and problem solving make him an invaluable resource for WCC customers. His loathing for chain restaurants and love of unusual food makes every road trip with him an adventure. He is the perennial winner of the WCC best-dressed contest. The fact that there is no such contest has never once stopped him from winning it.
On the WCC team since: 1998
Favorite part of the job: Being able to help people who really want to learn basis trading and seeing the progress customers make
Before I came to WCC I: Worked in retail sales and as a real estate office receptionist. I joined WCC at 22 years old
Other interests: Spending time with family and friends, going to the beach, fishing on our boat
Something else about you: I love watching skateboarding, NFL football and NBA basketball – I’m a big Lebron James fan
Tracy and her husband George live in Port St. Lucie, Florida with their sons Skyler and Dylan. She loves to help people gain a deep understanding of their hedge positions by establishing disciplined routines and a strong plan. If you or someone on your team needs help with understanding and tracking positions and/or the flow of grain through your business, she’s one of the best in the industry at making that happen. She’s a true Floridian, born and raised in the beachside town of Melbourne, and part of the famous Lake Skateboards family.
On the WCC team since: 2016
Favorite part of the job: Getting to really know customers and helping them become more profitable.
Before I came to WCC I: Merchandised grain at a WCC participating elevator in southwest Wisconsin.
Other interests: I’m a stereotypic small-town Wisconsinite. My favorite pastime is watching my kids compete and perform, but I also root for the Packers, Badgers, Brewers, and Bucks. I take too much pride in my lawn and John Deere lawn tractor and spend an above average amount of time cruising around back roads checking crops that I don’t grow and looking for deer that I hope to see again in late November.
Something else about you: My formal training was as a teacher and I taught middle school math before a couple career changes lead me to WCC. I was never in 4H or FFA and did not take any ag classes in high school or college as I never thought I would work in the ag industry.
Tracy and his wife Mandy live in Fennimore, Wisconsin. They have 2 children. Isaac runs cross country and track, plays basketball, and performs in the choir and high school musical. Faith did all that stuff and is now an English major at Minnesota State University Moorhead. Tracy is passionate about building relationships with customers, discussing all things merchandising related, and sharing not only his own firsthand knowledge of the grain business but all the great ideas and information he picks up from customers. He takes grief from co-workers overexplaining things but that does not appear to be stopping him.
On the WCC team since: 2013
Favorite part of the job: Helping people
Before I came to WCC I: Was a grain merchandiser since 1995 – and still am
Other interests: Reading, sitting as a director on several local ag boards
Something else about you: 5 kids!!
Tammy, her husband Les, and their five kids live in Cargill, Ontario, where they are actively involved in the family farm and elevator business. In addition to being a full time elevator business manager and basis trader, Tammy helps our Ontario customers in matters of grain trading, currency hedging, origination, and whatever else they might need. Tammy helps the rest of the WCC team bridge the cultural divide on matters such as proper placement of “eh” in a sentence and how white vinegar is an acceptable table condiment.
Jeff Reardon, CPA
On the WCC team since: 2008
Favorite part of the job: Helping grain companies get the funds necessary to grow into the companies they believe they can be
Before I came to WCC I: Spent a couple of decades selling money for a few very large banks.
Other interests: Competing at just about everything
Something else about you: I’ve been married since 1988 to the most selfless person on the planet. We have three grown sons and three wonderful daughters in law that now fully understand how patient my wife has been with all her boys.
Jeff is a CPA and responsible for CFO Services at White Commercial. He and his wife Nikki live in Palm City, Florida, and he’s been told in no uncertain terms that this is as far north as they will ever live. Both Reardons are lifelong swimmers and have been active in competing, coaching, and supporting local swimming events for many years. Do invite Jeff to your board or banker meeting if you like to win, do not challenge him to a pull-up competition unless you like to lose.
On the WCC team since: 2016
Favorite part of the job: Connecting with people all across the US and Canada
Before I came to WCC I: Worked in many facets of the restaurant business
Other interests: Traveling, playing with my 2 Labradors, spending time at the river, working out
Something else about you: I have a degree in culinary arts and although I don’t work in the field anymore I still enjoy conjuring up recipes with my husband who is a fellow foodie.
Jessica and her husband Dave live in Port St. Lucie, Florida. She focuses on helping bring new customers into the WCC family. She’s a native Texan and a big fan of Buc-ee’s (don’t ask her about it unless you have some time to spare). If you hear cowboy boots coming down the hall at WCC headquarters, pretty strong chance that’s her.