An experienced team

The White Commercial Team

• Don White, Chairman Don founded WCC in 1978 with the goal of providing quality grain merchandising education to agricultural businesses.

• John Werner, President/CEO John joined WCC in 1981. Previously he was the trading floor operations manager for a large CBOT brokerage in Chicago. After joining WCC John developed a growth plan that involved spreading WCC's grain merchandising message to a broader sector of the ag industry. Since then the WCC customer base has grown to 180+ grain elevator companies in 25 states and Canada. John has and continues to oversee the overall management of the firm. John is a member of the Chicago Board of Trade (CBOT) and the Kansas City Board of Trade. He resides in Palm City, Florida with his wife. They have 2 grown sons.

• Sherry Lorton, Secretary/Treasurer, Director of Education Sherry joined WCC in 1978 where she learned the skills of merchandising by working alongside some of the best merchants in the business.  She has since authored/coauthored several books, including "The Art of Grain Merchandising", and developed an extensive line of educational programs and materials on grain merchandising for the industry, including the only Grain Certification Course in the industry.

• Philip Luce, Grain Merchandising Specialist/Director of Education Phil joined WCC in 1995.  He works extensively with participants on all facets of grain merchandising and origination.  He is also one of our top educators and routinely presents educational workshops across the country.

• Brad Sellick, Chief Operating Officer As Chief Operating Officer of White Commercial, Brad's responsibilities include the oversight of futures operations, clearing relationships in Chicago, NFA and CFTC issues and other departments within the company.  Brad joined WCC in March 2004.  He resides in Palm City, FL.

• Cindy Smith, Director of Business Development Formerly from Kansas City, Cindy joined White Commercial in 2001.  She helps to create awareness of White Commercial and builds relationships with people in the country that are prospective customers.  Cindy is married with 3 children and resides in Stuart, Florida.

• Jeff Reardon, Finance Specialist Jeff joined White Commercial as the Finance Specialist in March 2008.  He works to provide White Commercial's lenders with quality grain merchandising education through workshops and online courses.  Jeff is married and resides in Palm City, Florida.

• Scotty McCoy, Grain Merchandising Specialist A former grain elevator owner, Scotty joined WCC in 1984.   He participates in educational workshops for elevator managers, owners and employees and conducts marketing  workshops for farmers.  Scotty resides in Sandersville, GA with his wife.  They have two grown children.

• Scott Hansen, Grain Merchandising Specialist Scott brought to WCC over 12 years of elevator management and grain merchandising expertise.  He also has a great deal of experience helping farmers improve their marketing skills.  Scott resides in Griswold, IA with his wife and 2 daughters.

• Don Rogers, Grain Merchandising Specialist Don has been involved in his family grain business all of his working life. He is part owner and CEO of Rogers Grain in Covington, OH. His company has been a WCC Participant since 1982. Don joined the WCC staff in 2001 and has since been working with the WCC customers on the High Plains.   He resides in Covington, OH with his wife.  They have four grown children.

• Scott Hardy, Grain Merchandising Specialist Scott has been associated with White Commercial since 1983 either as a participant or an employee. Scott brings to White Commercial the unique experience and insight into the operation and workings of feed mills, rice dryers, seed plants and the transportation sectors of the Ag industry as well as the country elevator business. Scott lives in the Kansas City area with his wife. They have three grown children.

• Tracy Geisz, Merchandising Development Team Since joining WCC in July 1998, Tracy has worked in various capacities within the company.  She brings a wealth of experience to our customers in the High Plains as she helps them to build grain merchandising skills in their organizations.  Her excellent daily support as well as her commitment to helping country grain elevators to make the most of their merchandising opportunities has brought real value to companies on the High Plains.

• Jason Wheeler, Merchandising Development Team Jason joined WCC's Merchandising Development Team in June 2005.  Jason advises grain elevators across the country regarding their merchandising and risk management strategies. Jason has also taught many workshops all over the country to farmers, grain elevators, and lenders. He is a graduate of the University of Arkansas with a degree in Agricultural Business. Jason lives in Belton, MO with his wife.  They have one child.

• Brent Rogers, Merchandising Development Team Brent is co-owner and grain merchandiser of Rogers Grain in Covington, Ohio, a White Commercial participant since 1982. In 2000, he took over responsibility for the management and grain merchandising for all Rogers Grain locations, gaining invaluable experience in grain merchandising as well as helping farmers implement successful marketing practices. In 2009, Brent turned over the day-to-day management of Rogers Grain to another family member and joined the White Commercial team. He is still actively involved in grain merchandising for Rogers Grain.