As a farmer, I spent many years trying every marketing scheme known to man, thinking there was some way to outguess the market. I was convinced that there was some method that would enable me to hit the top prices every year. There had to be some "expert" somewhere. After a number of years searching, I never found the magic formula, but I did find the expert. Surprisingly, the expert was someone I knew very well. It was me. I was the person most qualified to answer questions about my own business. From this point on, I realized much more success in my crop marketing. Farmer's Edge does a wonderful job of sharing a successful marketing strategy. It will work for you if you accept the fact that you are the expert when it comes to your farming operation and believe that the market will provide opportunity if you plan for it.