|  November 30, 2010
How many dollars would you add to your bottom line by having an in-depth understanding and knowledge of basis trading and money management? Do you and your employees need to increase your skills in grain merchandising?
The grain merchandising business is constantly changing and evolving. Being a skilled basis trader helps increase your margins and gain control in a volatile merchandising environment. White Commercial announces the November 2010 release of our new Grain Merchant Certification Course, the industry standard in grain merchandising education. The course is offered in three levels of certification:
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Level I: Practical Side of Basis Trading: Concepts, Skills & Administration -
Level II: Basis Management for the Active Merchant -
Level III: Skills of the Master Merchant Read further for details. Invest in Your Future! Call me today to register (888) 546-9555. The first course begins on Wednesday, December 8th. Have a Happy and Safe Holiday Season! Best wishes, Cindy Smith P.S. - Check out our recently renovated website at www.whitecommercial.com  Anchor #5: Go Deeper in Your Organization “Who Should Know All This?” “Just imagine what you could accomplish with a group of like-minded trained
motivated employees all working toward the same goals.”
- Sherry Lorton, Director of Education, White Commercial Corporation
Grain Merchant Certification Program - A Golden Nugget designed exclusively by Sherry Lorton for White Commercial
Let the experts in grain merchandising education train your employees. We’ll get them fired up and excited about the opportunities in the grain business! Basis trading is rewarding and fun! Raise your own knowledge and awareness to new heights. Level 1: Practical Side of Basis Trading: Concepts, Skills & Administration When? December 8, 2010 – Feb 17, 2011 (9 Week Course) Offered Only Once a Year
Administration: Home/Self Study with One Weekly On-Line Live Group Class
Fee: $500 per person: Fee includes The Art Of Grain Merchandising book ($100 Retail Value) & Instructional Interactive CD. For White Commercial customers, please visit www.mywhitecommercial.com to view the preferred customer fee for Levels I-III. Description: A nine week course that teaches students the mechanics and daily routines involved in the execution and administration of basis transactions. Includes a study of grain futures markets, hedging procedures and merchandising reports and documentation. Students earn their “Certificate of Basis Trading Administration” upon successful course completion.
Prerequisite: Interest in learning the skills and daily routines of basis trading as it relates to a grain merchandising operation. Level 2: Basis Management for the Active Merchant When? Feb 24 – April 21, 2011 (9 Week Course) Offered Only Once a Year
Administration: Home/Self Study with One Weekly On-Line Live Group Class
Fee: $1,000 per person. For White Commercial customers, please visit www.mywhitecommercial.com to view the preferred customer fee for Levels I-III.
Description: This nine week course is designed for those who wish to further their skills in grain merchandising with a real world look into the concepts and practices of trading basis on grain commodities. Studies include understanding basis values, management of long and short-the-basis positions, proper spread applications, informed decision making and cash management as it relates to financing basis positions. Students earn their “Certificate of Basis Management” upon successful course completion.
Prerequisite: Completion of Level 1 (Certificate of Basis Trading Administration) Level 3: Skills of the Master Merchant When? June-July and August-September, 2011 (6 Week Course) Offered twice a year
Administration: One Weekly On-Line Live Group Class with emphasis on studying specific scenarios & case study work
Fee: $1,000 per person. For White Commercial customers, please visit www.mywhitecommercial.com to view the preferred customer fee for Levels I-III.
Description: A master’s program for experienced grain merchants who seek to advance their skills in basis trading. Students with a background in trading grain work together to take a close look at the finer points of merchandising and its application in varying market environments. The goal is to give students a keener sense of the opportunities basis presents to their marketplace and a greater clarity to the decisions that go into managing basis positions. Students earn their “Master Grain Merchant Certification” upon successful course completion.
Prerequisite: Must apply to be accepted. Completion of Level 1 (Certificate of Basis Trading Administration) & Level II (Certificate of Basis Management) courses in the program. Must also have one year’s experience as an active grain merchant with a working knowledge of trading basis positions. You can register by calling Cindy Smith at (888) 546-9555 or by returning the application.
 Kevin Drayer
Salamonie Mills, Inc., Warren, IN 
“You guys helping us look deeper within our company is a great way to help us. Quite honestly I wouldn’t be where I’m at today if it wasn’t for you folks at White Commercial.” 
Click on each date to view past newsletter The Money Business Anchor #4 ~ Have a Meaningful Merchandising and Cash Flow Plan Space, Money and Margins - Why You Should Be Setting Up A DP Program Now! Anchor #1 ~ Identify Opportunity in Your Trade Area and Beyond Anchor #2 ~ Get Comfortable with All the Tools of Basis Trading "Awareness" Anchor #3 ~ Create Meaningful & Productive Relationships with Farmers Why the Emphasis on Selling? Anchor #1 ~ Identify Opportunity in Your Trade Area and Beyond Anchor #2 ~ Get Comfortable with All the Tools of Basis Trading "Awareness" What's Your Banker Really Saying? Anchor #4 ~ Have a Meaningful Merchandising and Cash Flow Plan The "Profit Talk" Anchor #3 ~ Create Meaningful & Productive Relationships with Farmers |