Growing People

Education is not the filling of a pail, but the lighting of a fire.
William Butler Yeats

Our commitment to education is the one area that sets us apart from all other futures providers.  We invest much of our time and resources in this area with the goal of providing both our participating elevators and the grain industry as a whole with on-going programs that spread the skills of basis trading.  It is our desire to teach and inspire people to achieve success and fulfillment in the grain business ... we like to think of our job as one committed to "growing people."

We do this by offering a variety of educational programs that cover all facets of grain merchandising and at all levels of experience.  Our programs are presented with one purpose . . . to give people the knowledge, skills and confidence to do it themselves.  Here are a few examples of the programs our participating elevators enjoy . . .

  • Merchandisers continually fine-tune their skills throughout the year with a variety of programs targeted toward different aspects of their grain merchandising program.  Our annual Master Management Conference is the highlight of the season and is the time participants from all parts of the country gather to explore timely issues relating to the challenges and opportunities of building a successful grain elevator business.  The Grain Seller’s Retreat is an example of participants with common goals getting together to focus in on a single skill . . . in this case being a skilled and confident seller of grain focused on feeding the demands of the market.  Regional Action Meetings provide the venue for participants to gear up for harvest by exploring current merchandising opportunities.  These are just a few of the offerings throughout the year where skilled merchants get together to learn and share with each other.
  • We believe it is important for elevator's to have depth in the organization with a well-trained, knowledgeable team.  We help in this area by providing on-going training opportunities for supporting staff.  These include Basic "Basis Training" Workshops that address the fundamentals of basis trading and the routines and processes that go along with it.  Our popular Grain Buyer’s Bootcamp prepares people in the elevator's organization to have meaningful and productive marketing discussions with their farmer/customers.
  • A strong elevator team also includes a knowledgeable lender and accountant.  To meet the training needs of these partners of the grain elevator we provide specialty meetings that include them in the training.  These include basic Grain Accounting for the bookkeeper and accountant and,Lender Financing Workshops addressing the specific needs and questions of the banking sector.

We schedule our live meetings at different locations around the country in order to give participants convenient access to our programs throughout the year.  We also offer many virtual "net meetings" that bring the training right to your office. 

 img  View Our Current Meeting Schedule

Our education extends beyond workshops.  We keep ideas flowing throughout the year with informative newsletters and website communications and author the best selling book The Art of Grain Merchandising which is the the leading training manual in the industry.  And if that weren’t enough . . .

We also have an extensive on-line Basis Trading E-Library.  This participant-only website is filled with numerous resources, tools and training aids on all subjects related to basis trading and general grain merchandising.  Whatever question you have, spreadsheet you need or topic you are interested in learning about . . . it is all right there at your fingertips.  There truly is nothing like it anywhere else in the industry. 

 img  Learn more about the White Commercial Basis Trading E-Library.