Art of Grain Merchandising

3 Skills to Master for Successful Grain Origination

Posted by Kelli Frazier

May 15, 2017 10:44:59 AM

Grain origination isn’t exactly easy.

Successful grain origination programs take time and resources to develop. Since your ability to originate grain has a direct impact on your bottom line, it’s easy to see why origination can be such a competitive aspect of the grain business. We can help you gain a competitive edge by addressing the 3 Keys to Grain Origination Success: Communication, Customer Focus, & Credibility.

 

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Topics: Grain Origination, Farmer Marketing

Plug the Leak & Build Higher Sides

Posted by Roger Gattis

Feb 27, 2017 3:08:59 PM

On the farm, you’re likely never very far off from having to plug the next leak. The tire on the planter, the head gasket on the service truck or that hydraulic hose on the tractor; it seems like there is always something leaking, at least that’s how it was around our place! The instance that comes to mind from my childhood is that of a small, leaking cattle pond on a piece of ground dad bought. When the spring rains came that pond would not only fill up, but it would easily overflow due to its shallow banks. The greater tragedy was that not only could it not hold more of that runoff, but that it also had a slow leak so that by early summer, just as we needed that water the most, the pond was nearly dry. Dad would say that pond got us “comin’ and goin’”. Knowing full well that bemoaning the fact that this scene played out year after year would do absolutely nothing to fix the problem, dad decided to do something to remedy the situation. And as he knew from personal experience the yearly cycle of spring rains and summer droughts so prevalent in western Arkansas, he had high certainty to believe that this cycle would repeat again the upcoming year.

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Topics: Grain Origination, Farmer Marketing

5 Essential Habits of Farm Marketing

Posted by Scott Hardy

Feb 24, 2015 11:00:00 AM

The word habits has sort of a negative connotation.  We could make long list of negative habits.  What pops into your head when you think of good habits? Exercise and brushing your teeth?  Developing good habits for farm marketing takes even more thought.  If you ask yourself what a good farm marketing habit is, you might be lost for a few minutes.  I offer you my top five.

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Topics: Farmer Marketing

Black Bears, Yellow Corn, and Grain Marketing Hibernation

Posted by Roger Gattis

Dec 9, 2014 11:00:00 AM

Resisting the urge to float the current of all things holly and jolly, I have found a more unique, if not better, analogy for describing some of our producers in the current environment than convincing everyone to be the Santa Claus bearing bushels for all the good end users of the world; black bears and hibernation.

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Topics: Grain Origination, Farmer Marketing

5 Grain Origination Reasons to Have the Minimum Price Discussion

Posted by Roger Gattis

Oct 21, 2014 11:00:00 AM

By this point in the harvest season, the writing on the wall has become the chicken coming home to roost. That is, this massive crop that kept all but the most progressive producers afraid to sell has become reality, and to some, a stark case of could’ve, should’ve, would’ve. One thing is for certain: looking back to the days of where prices were two, three or even four dollars higher is a fruitless endeavor for our producers. Our duty now, as effective grain merchandisers, is to capture the moment to reinforce how taking action now is better than continuing down the path of indecisiveness.

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Topics: Grain Origination, Farmer Marketing

Farm Marketing: Guide To Minimum Price Contracts

Posted by Don Rogers

Sep 30, 2014 11:00:00 AM

Understanding the idea of Minimum Price Contracts

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Topics: Grain Origination, Farmer Marketing

4 Farm Marketing Pitfalls to Avoid For the 2014 Crop

Posted by Jason Wheeler

Sep 9, 2014 11:00:00 AM

We all know what’s happening this year: across much of the country, we are staring down the barrel of a bumper crop of both corn and soybeans. Growing conditions have been great in most places and definitely better than it’s been in the last few years when we've had high prices. As a result, we are also seeing lower prices this year and big challenges for farm marketing. So, let's discuss some common pitfalls that marketers make in years like this one.

 

  1. Viewing lower prices as a bigger deal than they really are.
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Topics: Farmer Marketing

The Forgotten Farm Marketing Alternative

Posted by Sherry Lorton

Jul 15, 2014 11:01:07 AM

The emotions of farmers have run the gamut these last two months as they sat in disbelief watching new crop prices plummet.  For many it was a feeling of total helplessness.  “What could I have done differently?” 

These circumstances serve as a good reminder that there is a farm marketing alternative available to farmers that can take away the downside risk – that being the Minimum Price Contract.  With this contract, the farmer sets a floor price on his grain so he never takes less than the stated price but remains open to the possibility of more if prices increase. 

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Topics: Farmer Marketing

Guest Farm Marketing Blog: Planning? We’re Talking About Planning?

Posted by Jared Simpson

Jul 8, 2014 11:00:00 AM

Several years ago basketball star Allen Iverson was conducting an interview and was asked a question about a disagreement between himself and his coach regarding Iverson’s participation in practice. What followed was one of the most well-known sound bites in recent sports history, during which Iverson expressed his incredulousness at being asked about his performance at practice rather than analyzing his impact during the actual game.

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Topics: Grain Origination, Farmer Marketing