We’re Pleased to Meet You

White Commercial is known in the industry for having an exceptional team of grain merchandising and agri-business industry experts.

We’re experienced, dedicated and authentic. We know you by name, not account number. You receive friendly, accurate and efficient service from folks who are truly interested in building a long-term relationship with your company.

In addition, we take pride in being part of an industry that creates economic growth in rural America and helps feed the growing population of our planet.

John Werner

John Werner
Chairman/CEO

John had the privilege of meeting Don White in the 1970’s. It was a turning point in his life.  Don was an educator that believed teaching, learning and inspiring were his keys to success. Don had chosen the grain elevator business to do his work. Don took John under his wing and taught him how to teach, learn and inspire those who wanted to make a difference. John joined WCC in 1981. Since then he has had the opportunity and privilege to work together with industry professionals as well as fellow employees to build the network of elevators we work with today. “We have learned that organizations who value education and skill building are the leaders in our industry.”  John resides in Palm City, FL with his wife. They have 2 grown sons.

Sherry Lorton

Sherry Lorton
Secretary/Treasurer, Director of Education

Sherry joined WCC in 1978 where she learned the skills of merchandising by working alongside some of the best merchants in the business. She has since authored/coauthored several books, including "The Art of Grain Merchandising", and developed an extensive line of educational programs and materials on grain merchandising for the industry, including the only Grain Certification Course in the industry.

Philip Luce

Philip Luce
Grain Merchandising Specialist/Director of Education

Phil joined WCC in 1995. He works extensively with participants on all facets of grain merchandising and origination. He is also one of our top educators and routinely presents educational workshops across the country.

Brad Sellick

Brad Sellick
Chief Operating Officer

As Chief Operating Officer of White Commercial, Brad's responsibilities include the oversight of futures operations, clearing relationships in Chicago, NFA and CFTC issues and other departments within the company. Brad joined WCC in March 2004. He resides in Palm City, FL.

Cindy Smith

Cindy Smith
Director of Business Development

Formerly from Kansas City, Cindy joined White Commercial in 2001. She helps to create awareness of White Commercial and builds relationships with people in the country that are prospective customers. Cindy is married with 3 children and resides in Stuart, Florida.

Jeff Reardon

Jeff Reardon
Finance Specialist

Jeff joined White Commercial Corporation as a financial specialist in 2008 after spending two decades in banking. He works to provide financial consulting services through confidential appointments and a variety of innovative programs designed to meet the needs of customers, lenders and CPAs. Jeff is married with three grown children and resides in Palm City, FL.

Scott Hansen

Scott Hansen
Grain Merchandising Specialist

Scott brought to WCC over 12 years of elevator management and grain merchandising expertise. He also has a great deal of experience helping farmers improve their marketing skills. Scott resides in Griswold, IA with his wife and 2 daughters.

Don Rogers

Don Rogers
Grain Merchandising Specialist

Don has been involved in his family grain business all of his working life. He is part owner and CEO of Rogers Grain in Covington, OH. His company has been a WCC Participant since 1982. Don joined the WCC staff in 2001 and has since been working with the WCC customers on the High Plains. He resides in Covington, OH with his wife. They have four grown children.

Tracy Geisz

Tracy Geisz
Grain Merchandising Specialist

Since joining WCC in July 1998, Tracy has worked in various capacities within the company. She brings a wealth of experience to our customers in the High Plains as she helps them to build grain merchandising skills in their organizations. Her excellent daily support as well as her commitment to helping country grain elevators to make the most of their merchandising opportunities has brought real value to companies on the High Plains.

Jason Wheeler

Jason Wheeler
Grain Merchandising Specialist

Jason joined WCC's Merchandising Development Team in June 2005. Jason advises grain elevators across the country regarding their merchandising and risk management strategies. Jason has also taught many workshops all over the country to farmers, grain elevators, and lenders. He is a graduate of the University of Arkansas with a degree in Agricultural Business. Jason lives in Raymore, MO with his wife and two children.

Brent Rogers

Brent Rogers
Grain Merchandising Specialist

Brent is co-owner and grain merchandiser of Rogers Grain in Covington, Ohio, a White Commercial participant since 1982. In 2000, he took over responsibility for the management and grain merchandising for all Rogers Grain locations, gaining invaluable experience in grain merchandising as well as helping farmers implement successful marketing practices. In 2009, Brent turned over the day-to-day management of Rogers Grain to another family member and joined the White Commercial team. He is still actively involved in grain merchandising for Rogers Grain.

Tammy Young

Tammy Young
Grain Merchandising Consultant

Tammy joined the WCC team in 2013. In addition to helping WCC customers in Ontario and elsewhere, Tammy runs a family grain business in Cargill, ON that has been a WCC participant since 2011. Her hands-on experience in the grain business makes her a highly valuable resource on all aspects of elevator management. Tammy, her husband Les, and their 5 children live on the family farm in Cargill.

Roger Gattis

Roger Gattis
Grain Merchandising Specialist

Roger joined the WCC Team in April 2014, but has been a part of the WCC Family since May 2003 as the manager/merchandiser of participant elevators in the South and Midwest. He uses his working knowledge of grain merchandising to educate customers on how to become more effective basis traders. Roger and his wife Savanna reside in Leawood, Kansas.

Tracy Henkel

Tracy Henkel
Grain Merchandising Specialist

Prior to joining WCC, Tracy cut his teeth in the grain industry as a manager/merchandiser at a participating elevator in southwest Wisconsin.  He joined the WCC team in July 2016 bringing real world experience in grain merchandising and origination as well as the day to day running of a feed and grain facility.  Tracy resides in Fennimore, WI with his wife and 2 children.

Mike Wedel

Mike Wedel
Grain Merchandising Specialist

Mike joined the WCC Team in 2017.  His grain career started in 1986 dumping wheat trucks at the local Co-op Elevator in Halstead, KS. Over the next 20 years he was primarily involved in merchandising at the country elevator level.  In 2004, he went to work for Agrex in Overland Park, KS.  The last three years his duties involved being General Manager of three shuttle loading facilities in Nebraska. He is experienced in Truck, Rail, Barge and Vessel merchandising.

Dwayne Wilson

Dwayne Wilson
Grain Merchandising Specialist

Dwayne joined the WCC Team in December 2017 after 12 years of elevator management and grain merchandising for Rogers Grain, Inc. in Covington, OH. He brings this real-world experience to serve our community in education and support for merchandising and grain marketing. Dwayne resides in Covington, Ohio with his wife and three children.